sgm

Taobao lets Shanghai GM 'cheque out' wishlist data for a Regal launch
Oct 15, 2013
Jenny Chan 陳詠欣

Taobao lets Shanghai GM 'cheque out' wishlist data for a Regal launch

CHINA - To increase test drives of its newly launched Buick Regal model, Shanghai General Motors (SGM) has embarked on a first-of-its-kind initiative that uses Taobao data about items in consumer wishlists to create personalised advertising.

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