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UK advertising independents to woo more Chinese money
Mar 4, 2019
Jenny Chan 陳詠欣

UK advertising independents to woo more Chinese money

China newbies like The Beyond Collective, London Advertising, VCCP, and Feref are sussing out new business opportunities in the mainland.

Belt and Road and beyond: Advice for Chinese brands with global ambitions
Mar 29, 2018
Soon Chen Kang 江欣珍

Belt and Road and beyond: Advice for Chinese brands with global ambitions

Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.

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