snoopy
Oct 21, 2016
MetLife scraps Snoopy, unveils new logo, tagline and visual identity
Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids?
Dec 11, 2014
Metlife draws on Snoopy, WeChat, apps to heighten consumer awareness
GREATER CHINA - Metlife, which has traditionally offered insurance products through bancassurance arrangements, agent distributors, brokerage networks and telemarketing, now has an acute focus on selling directly to consumers via digital tactics and calling on its longtime canine ambassador, Snoopy, to bark up brand awareness.
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