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General Electric showcases new technology to deploy weight of B2B brand in China
Oct 15, 2012
Jenny Chan 陳詠欣

General Electric showcases new technology to deploy weight of B2B brand in China

SHANGHAI - General Electric (GE) has invested in digital brand-experience 'showspaces' to exhibit numerous technological achievements under its 'In China for China' corporate strategy, the latest being a technology centre in Shanghai and innovation centres in Chengdu and Xi'an.

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