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Sony Pictures builds eye-catching OOH display for Spider-Man movie launch
Jun 19, 2012
Benjamin Li

Sony Pictures builds eye-catching OOH display for Spider-Man movie launch

HONG KONG - At a bus shelter in busy shopping district Causeway Bay, an unusual transparent die-cut acrylic spiderweb and the glowing eyes of a familiar comic-book character catch the attention of passersby in an OOH execution for the upcoming 29 June debut of a new Spider-Man film.

Robert, Tan & Gao oversees market entry branding for Lafayette 148 New York
Jun 6, 2012
Benjamin Li

Robert, Tan & Gao oversees market entry branding for Lafayette 148 New York

SHANGHAI - US-based ready-to-wear brand Lafayette 148 New York is venturing into Asia with its first outpost in Shanghai and has engaged independent branding consultancy Robert, Tan & Gao (RTG) to develop its China market-entry strategy.

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