soju

Tiger taps G-Dragon to launch Soju-infused beer
Apr 20, 2023
Campaign Staff

Tiger taps G-Dragon to launch Soju-infused beer

AD BRIEF: In this launch campaign from Le Pub (Publicis) the South Korean rapper takes his audience to a place they've never experienced before.

Hite-Jinro warning portends possible crackdown on alcohol in Korea
Jul 13, 2012
David Blecken

Hite-Jinro warning portends possible crackdown on alcohol in Korea

SEOUL – Hite-Jinro has introduced warning labels on its products to deter Korean drinkers from committing acts of violence while under the influence.

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