sonos
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Oct 15, 2024
Go-to-market strategy: The art of stating the obvious and still getting it wrong
Coca-Cola and Sonos both showed how things can go wrong for big brands when they want to act like startups, says Éric Blais in his latest Free to Disagree column.
Sep 29, 2021
How Liverpool FC's successful year extended off the pitch
The commercial director at Liverpool Football Club tells us how the club reacted to the Covid-19 crisis by having its most successful year commercially, the importance of the South Asian market, and more…
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