startupshk

Crowdfunding: Can big brands play along?
Jan 27, 2014
Jason Wincuinas

Crowdfunding: Can big brands play along?

HONG KONG - Crowdfunding might seem like an irrelevant trend to established brands. But aiming a regional marketing budget at a small tech firm’s innovative product development could pay off with an innovation halo, earned- and social-media enthusiasm and maybe even a new business model.

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