success

One Championship: Winning the MMA fight with authenticity
Jan 10, 2017
Faaez Samadi

One Championship: Winning the MMA fight with authenticity

One Championship is Asia’s biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.

SEA brands struggling to turn innovation into success: Nielsen
Oct 13, 2016
Faaez Samadi

SEA brands struggling to turn innovation into success: Nielsen

New report finds that an overwhelming majority of new products fail in Southeast Asia, thanks to risk-averse behaviour and lack of long-term strategic planning.

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