superbowl 2024

Is Temu too timid when it comes to PR?
Feb 5, 2024
Jx Tan

Is Temu too timid when it comes to PR?

As online marketplace Temu gears up for some serious spend on the upcoming Super Bowl, JX Tan, head of international PR at BGI Genomics, explores how the e-commerce disruptor could take a bigger bite from Amazon and the overall e-commerce pie if it ups its PR game.

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