switch

How Brand Nintendo can win over mobile-crazy Chinese gamers
Dec 16, 2019
Rahul Sachitanand

How Brand Nintendo can win over mobile-crazy Chinese gamers

By focusing on casual gamers, advocating its hybrid capabilities and building out its gaming portfolio, the gaming giant hopes to give itself a fighting chance with Switch.

Nintendo gambles on Switch to flip its fortunes
Mar 14, 2017
David Blecken

Nintendo gambles on Switch to flip its fortunes

Kyoto-based company has much at stake with its new product. Has the brand learnt from past mistakes—and does a smartphone carrying public really want another handheld?

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