tagline

‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
Apr 30, 2024
Ad Nut

‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan

This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.

Say hello to Pepsi's new 'bold and unapologetic' tagline
Jan 3, 2020
Lindsay Stein

Say hello to Pepsi's new 'bold and unapologetic' tagline

The new tagline is accompanied by a national US campaign, including five TV spots.

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