tcm

May 28, 2014

Yunnan Baiyao breaks into digital marketing with Arkr Digital

KUNMING - Yunnan Baiyao, a 112-year-old Chinese herbal medicine brand, has approached Arkr Digital to ramp up the company's digital marketing presence using a reverse consumer-to-business (C2B) model.

May 8, 2013

Charles Chen publicises Inoherb's men’s product line in DMG campaign

SHANGHAI - DMG Media has created a marketing campaign to launch Inoherb’s Men’s Black Tea Line in China, with actor Charles Chen as brand spokesman.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins