thirdparty data

Third-party data and cookies: Confusion explained
Aug 19, 2019
Fred Marthoz

Third-party data and cookies: Confusion explained

Third-party data and third-party cookies are not the same thing. Lotame's Southeast Asia MD explains how Google's blocking of the latter will—and won't—impact the former.

APAC's digital-data deficit, and what to do about it
Aug 7, 2018
Matthew Miller

APAC's digital-data deficit, and what to do about it

Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?

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