tiers
May 17, 2012
Tier-3 cities are the new battleground for luxury branding: Starcom
SHANGHAI - Starcom MediaVest's 'Luxe' research shows how mindsets of luxury consumers across cities differ, with shoppers in tier-3 markets poised to catch up with their tier-1 counterparts in terms of brand sophistication in the next three to five years.
May 13, 2010
Making sense of the diversity in media habits between China's tiers
Although much has been written on the challenges of understanding and engaging China's multi-tiered consumers from a brand and product perspective, what has attracted less attention is the importance of adapting media strategies to the variety of economic and geographic markets in the country.
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