trendjacking
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Aug 29, 2025
Brands are loving Taylor Swift's engagement: top trendjacking moments
After the pop star and Kansas City Chiefs tight end announced their engagement, 20 brands were quick to respond.
Feb 27, 2025
Should brands try to be 'besties' with GenZ?
Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape
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