trendjacking

Should brands try to be 'besties' with GenZ?
8 hours ago
Albert Heape

Should brands try to be 'besties' with GenZ?

Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

PepsiCo's $200 million investment brings Cheetos back to Indonesia

1 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

2 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

3 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

4 Beloved global creative leader Ari Weiss dies at 46

OMG taps Dentsu exec for Malaysia CEO position

5 OMG taps Dentsu exec for Malaysia CEO position

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

6 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

'The holding company model has been broken for a long time': MediaSense CEO

7 'The holding company model has been broken for a long time': MediaSense CEO

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

McDonald's Valentine's campaign may make you believe in enduring love

9 McDonald's Valentine's campaign may make you believe in enduring love

Budgets 2025: Retail media and CTV will dominate adspend

10 Budgets 2025: Retail media and CTV will dominate adspend