western

BOOK EXCERPT: What to do and what not to do in China
Sep 19, 2012
Shaun Rein

BOOK EXCERPT: What to do and what not to do in China

While other branding experts tiptoe around the edges of China, Shaun Rein - author of The End of Cheap China cum managing director of the China Market Research Group (CMR) - delivers straight, incisive, practical talk on do's and don'ts for foreign brands as China shakes off its reputation as the factory of the world.

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