western europe

ZenithOptimedia increases global ad spend forecast
Jul 20, 2010
Mark Banham

ZenithOptimedia increases global ad spend forecast

GLOBAL - ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2 to 3.5 per cent during 2010 and stated it is not expecting a 'double dip' recession but is "still cautious" about the market.

ZenithOptimedia increases global ad spend forecast
Jul 20, 2010
Mark Banham

ZenithOptimedia increases global ad spend forecast

GLOBAL - ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2 to 3.5 per cent during 2010 and stated it is not expecting a 'double dip' recession but is "still cautious" about the market.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 fashion brands in Southeast Asia

3 Top 10 fashion brands in Southeast Asia

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

4 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

5 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

7 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

6 ways a brand idea can turn into an unforgettable experience

9 6 ways a brand idea can turn into an unforgettable experience

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia