winter world cup
Oct 11, 2022
World Cup 2022: Festive football’s big-money gamble
A winter World Cup poses tough decisions for marketers and agencies. Focus on the footie or the Christmas cheer? Address the controversies surrounding Qatar as the host nation or not? There’s money to be made for brands that get it right and reputations to be lost for those that don’t.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
