xiaonei
Perspective... Facebook needs to learn from some of Asia's local social networking sites
It's been a hectic few weeks in Asia's social networking space.
Xiaonei.com hires Saatchi & Saatchi Beijing for rebranding project
BEIJING - Saatchi & Saatchi Beijing has scooped a rebranding account for Xiaonei.com, one of China's biggest social networking sites after a pitch against one other undisclosed agency.
Sohu launches White Society social network
BEIJING - China's second-largest portal Sohu.com has officially launched its white-collar social networking site (SNS) following beta tests that began in May.
ATP World Tour launches Chinese-language site
SHANGHAI - The Association of Tennis Professionals (ATP) has unveiled a Chinese-language website in a move to broaden the appeal of tennis in the market ahead or its two World Tour tournaments, due to take place in Beijing and Shanghai in October.
Live Issue... Will branded social networks catch on?
BMW marked a new phase for social media marketing in Asia when it announced plans to set up its own social network in China.
GE China launches digital ad campaign
BEIJING - General Electric will launch its first large-scale, Chinese-language digital advertising campaign this week in an effort to educate Chinese consumers about the brand.
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