year of the tiger

The ride of the tiger: Feast your eyes on BMW's delightfully goofy new-year ad
Jan 28, 2022
Ad Nut

The ride of the tiger: Feast your eyes on BMW's delightfully goofy new-year ad

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

Meet Coca-Cola's Coke-loving cat clan
Jan 28, 2022
Ad Nut

Meet Coca-Cola's Coke-loving cat clan

A pull-out-all-the-stops Year of the Tiger campaign by Ogilvy Shanghai includes a cinema-quality animated film, 3D OOH, mobile games, ecommerce integration and limited-edition packaging.

Watch: Ogilvy China's Year of the Tiger epic
Jan 26, 2022
Ad Nut

Watch: Ogilvy China's Year of the Tiger epic

CEO Chris Reitermann and other executives appear in a poetic new year's film encouraging the agency's staff to carry the "powerful energy of the tiger forward" into the new year.

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