young gun

CASE STUDY: BookXcess encourages reading, writing among Malaysians
Mar 29, 2011
Campaign Asia-Pacific

CASE STUDY: BookXcess encourages reading, writing among Malaysians

KUALA LUMPUR – McCann Erickson’s ‘Receipt stories’ campaign garnered results for independent bookstore BookXcess and a Young Gun Award for Douglas Goh.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

3 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Top 10 fashion brands in Southeast Asia

4 Top 10 fashion brands in Southeast Asia

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

5 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

The return of Donald Trump: What it means for APAC's marketing industry

7 The return of Donald Trump: What it means for APAC's marketing industry

Diwali 2024: Campaigns lighting up the festive season

8 Diwali 2024: Campaigns lighting up the festive season

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

9 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Is impulse buy on deathbed in Indonesia?

10 Is impulse buy on deathbed in Indonesia?