Much of what will take place in the next 30 years is already set in motion. By accepting these trends are inevitable, the industry stands a stronger chance at remaining relevant.
As part of the Asia's Top 1000 Brands report , we asked experts from around the region to share in-country expertise on the factors driving branding in their markets. Chris Stephenson, strategy director, PHD Australia, shares the view from Australia.
Chris Stephenson, strategy director for PHD Australia, discusses the ongoing battles in the digital space and the opportunities these present to brands and marketers.