David Ketchum

Will you still need me, will you still feed me?
9 hours ago
David Ketchum

Will you still need me, will you still feed me?

While discussions around ageing within advertising tend towards the gloomy, Century Asia’s chief executive has some practical suggestions to address the challenge.

Integrating ad tech: Robocop approach to staying ahead
May 11, 2015
David Ketchum

Integrating ad tech: Robocop approach to staying ahead

Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.

Marketing automation: What does 'awesome' look like?
Jan 16, 2015
David Ketchum

Marketing automation: What does 'awesome' look like?

Marketing automation is not yet mainstream in Asia, and becoming a modern marketer is hard work. David Ketchum, CEO of Current Asia, offers a six-point checklist every marketer should aspire to complete.

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