Derya Matras

AI for ROI: Taking the first steps into a new era of digital experience
Mar 28, 2024
Derya Matras

AI for ROI: Taking the first steps into a new era ...

While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Top exits and entrances of 2024

2 Top exits and entrances of 2024

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

3 Omnicom-IPG billings hit $2.7 billion in China: Ebiquity

Vanilla Ice is ice cold in hilarious beer campaign

4 Vanilla Ice is ice cold in hilarious beer campaign

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

5 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

6 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

'Yapping Paper' turns Christmas gifts into a cause for paws

7 'Yapping Paper' turns Christmas gifts into a cause for paws

Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA

8 Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA

EssenceMediacom's Nick Lawson to leave after 33 years

9 EssenceMediacom's Nick Lawson to leave after 33 years

The best Christmas ads of 2024 are here

10 Unwrapping the best Christmas ads of 2024