Ed McElvain

What we learned from a year of working with attention metrics
Aug 16, 2021
Ed McElvain

What we learned from a year of working with ...

We already knew attention mattered. This year, we discovered just how much.

Understand WeChat's capabilities before diving in
Aug 15, 2014
Ed McElvain

Understand WeChat's capabilities before diving in

For brands looking to create inroads into the lucrative Chinese market, a WeChat account is a must, right? Not necessarily.

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7 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

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8 Top agencies abandon Campaign Brief amid growing controversy

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9 6 ways a brand idea can turn into an unforgettable experience

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