Eric Berger

Mar 15, 2025

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

Mar 2, 2025

Bic rewrites Shakespeare with AI for Cristal pen’s ...

In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.

Nov 6, 2024

Estée Lauder skincare brand says think twice about ...

The Ordinary is encouraging consumers to avoid ‘flashy sales and irrational buying.’

Sep 29, 2024

Adidas celebrates October sports in latest work

The campaign features star athletes from across leagues coaching high school athletes.

Sep 23, 2024

Inside Publicis Groupe’s AI strategy

Chief solutions architect Scott Hagedorn shares insights on how AI is transforming how the holding company services clients.

Sep 18, 2024

Bella Ramsey uses Apple’s new AI features to escape ...

The actress stars in three spots for the Hello Apple Intelligence campaign, which introduces the iPhone’s new enhanced AI features.