Eric Berger
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Eleven pro-sports leagues team up for mental health PSA
The Rituals We Share campaign seizes on the trend of athletes speaking up about their mental health struggles to help people in need.
Impossible Foods opens a ranch to demystify its ...
The brand will transition an old cattle ranch in South Carolina into a plant-based farm and document the daily ongoings on social media.
Coca-Cola Spiced: How Coke rolled out its first new ...
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
‘Duolingo on Ice’ was just an April Fools’ joke. ...
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
Oreo claims the hamburger menu as its own
The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.
F Cancer merges cancer detection and foreplay in ...
Serious Foreplay encourages romantic partners to check one another’s skin for melanoma.
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