Eszter Gurbicz

3 days ago

Unilever uses digital twins to accelerate content ...

Unilever slashes product shoot costs by 50% using AI-powered "digital twins," freeing up marketers for creative innovation. Chief growth and marketing officer Esi Eggleston Bracey spoke at the Nvidia GTC 2025 conference.

4 days ago

M&C Saatchi reveals AI tool that measures brands' ...

The agency group rebranded on a global level last December.

Mar 15, 2025

JBL campaign showcases versatility of its ‘made to ...

The campaign by Havas London will run across APAC, EMEA and North America on TV, broadcaster video on demand, social media, audio and digital and OOH.

Mar 13, 2025

Lewis Hamilton welcomed to Ferrari and Italy with ...

Created by McCann London, the film marks the start of The Italian Way campaign

Mar 7, 2025

Havas Creative Network appoints Tamara Greene chief ...

Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.

Feb 23, 2025

Pitch consultants respond to 'pay-to-play' ...

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.