Unilever slashes product shoot costs by 50% using AI-powered "digital twins," freeing up marketers for creative innovation. Chief growth and marketing officer Esi Eggleston Bracey spoke at the Nvidia GTC 2025 conference.
The agency group rebranded on a global level last December.
The campaign by Havas London will run across APAC, EMEA and North America on TV, broadcaster video on demand, social media, audio and digital and OOH.
Created by McCann London, the film marks the start of The Italian Way campaign
Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
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