The award covers seven countries including Australia and Japan.
Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.
Unilever slashes product shoot costs by 50% using AI-powered "digital twins," freeing up marketers for creative innovation. Chief growth and marketing officer Esi Eggleston Bracey spoke at the Nvidia GTC 2025 conference.
The agency group rebranded on a global level last December.
The campaign by Havas London will run across APAC, EMEA and North America on TV, broadcaster video on demand, social media, audio and digital and OOH.
Created by McCann London, the film marks the start of The Italian Way campaign
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins