Fahra Affifa

From ‘pargoy’ to Jill Gorden: TikTok’s power in Indonesia’s attention economy
Oct 17, 2022
Fahra Affifa

From ‘pargoy’ to Jill Gorden: TikTok’s power in ...

The values of authenticity and consistency become principal for creators who aim to stand out amid the hustle of the TikTok arena. And this can finally be adapted by brands who want to emphasise their presence on the platform.

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