Henry Wood

It’s time to fix how we measure
Feb 20, 2018
Henry Wood

It’s time to fix how we measure

Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

3 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Top 10 fashion brands in Southeast Asia

4 Top 10 fashion brands in Southeast Asia

What will it take for female creatives to get the recognition they’ve long been denied?

5 What will it take for female creatives to get the recognition they’ve long been denied?

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 food brands in Southeast Asia

7 Top 10 food brands in Southeast Asia

The return of Donald Trump: What it means for APAC's marketing industry

8 The return of Donald Trump: What it means for APAC's marketing industry

Diwali 2024: Campaigns lighting up the festive season

9 Diwali 2024: Campaigns lighting up the festive season

Is impulse buy on deathbed in Indonesia?

10 Is impulse buy on deathbed in Indonesia?