Iván Markman

Flourishing channels present new opportunities for advertisers
May 6, 2022
Iván Markman

Flourishing channels present new opportunities for ...

Recent advances in adtech have multiplied opportunities in this omnichannel landscape. Meanwhile, emerging channels can now be combined symbiotically to deliver integrated results, says Yahoo's chief business officer.

Here's to a more unique holiday shopping experience from brands
Nov 25, 2021
Iván Markman

Here's to a more unique holiday shopping experience ...

We've moved on from last year’s Covid-fatigued revenge spending with more confident and savvy digital shoppers. Here’s how brands can up their game and stand out this year-end season.

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