The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.
Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.
McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.
Haleon’s pilot run of the screener analysed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.
The launch of Mediabrands Health comes at a time of continued change for IPG as a whole.
Rienow previously served as Pfizer’s UK managing director and country president.
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