Jim Goh

Jim Goh is the CEO of Briq Communications.

Marketers and sportsmen are both playing to win at Singapore's YOG
Aug 23, 2010
Jim Goh

Marketers and sportsmen are both playing to win at ...

SINGAPORE - WIth the Youth Olympic Games in its second week and continuing to receive minimal response, it begs the question if international games must do justice to the spirit of sport or correspond to the marketers' ROI.

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