Jocelyn Tse

Jocelyn Tse, Chief Strategy Officer, UM China

How China's creator economy is evolving
May 9, 2023
Jocelyn Tse

How China's creator economy is evolving

Co-creation and new business models are forcing brands in China to develop clear roadmaps for symbiotic partnerships that work for everyone.

How tech and culture are linked in China
Jun 22, 2022
Jocelyn Tse

How tech and culture are linked in China

The chief strategy officer of UM China on how the blurring of real and virtual worlds in China seeps into everyday culture.

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