Jocelyn Tse

Jocelyn Tse, Chief Strategy Officer, UM China

How China's creator economy is evolving
May 9, 2023
Jocelyn Tse

How China's creator economy is evolving

Co-creation and new business models are forcing brands in China to develop clear roadmaps for symbiotic partnerships that work for everyone.

How tech and culture are linked in China
Jun 22, 2022
Jocelyn Tse

How tech and culture are linked in China

The chief strategy officer of UM China on how the blurring of real and virtual worlds in China seeps into everyday culture.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

2 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

3 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 ways a brand idea can turn into an unforgettable experience

4 6 ways a brand idea can turn into an unforgettable experience

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

5 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Top 10 fashion brands in Southeast Asia

7 Top 10 fashion brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

GroupM wins Honor’s global media account, taking over China planning from Publicis

9 GroupM wins Honor’s global media account, taking over China planning from Publicis

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough