by Jonathan Shih | Campaign Asia

Jonathan Shih

Dec 21, 2021

Brands have been ignoring the real potential of NFTs

The biggest criticism of NFTs is that they come with no IP rights. But that doesn't have to be the case. Collab Asia's director of regional marketing and operations discusses the opportunities of an NFT market that includes digital rights management combined with value co-creation.

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Campaign Asia

Jonathan Shih

Brands have been ignoring the real potential of NFTs

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