Kian Bakhtiari

How brands can authentically connect with Gen-Z Muslims
Feb 9, 2023
Kian Bakhtiari

How brands can authentically connect with Gen-Z Muslims

Muslim communities feel unseen, misrepresented and stereotyped. New in-depth research offers lessons for brands to connect with this group’s younger generation.

Three post-pandemic Gen Z behaviour trends to watch
Jul 28, 2020
Kian Bakhtiari

Three post-pandemic Gen Z behaviour trends to watch

How are young people adapting to the post-Covid world?

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