Laura Ashton

'Open talent' resourcing creates growth opportunities for brands, CMOs
Jan 28, 2021
Laura Ashton

'Open talent' resourcing creates growth opportunitie...

More in-house teams are making use of marketing experts whose experience is available on demand. The approach offers brands fluid access to seasoned professionals who can contribute quickly and significantly, while providing senior talent with non-linear career options.

A modern-day marketer in Kim Jong-un's realm
Jan 3, 2019
Laura Ashton

A modern-day marketer in Kim Jong-un's realm

PHOTO ESSAY: North Korea is still largely ad-free, and 'app store' has a very different meaning there. But as a longtime APAC marketer found on a recent visit, interesting changes are underway.

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