Madeleine Ross
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Apr 24, 2014
Technology can take the pain out of pitching
As costly traditional pitches offer no guarantee of success, some agencies are trying alternative approaches to get clients’ attention.
Mar 12, 2014
Acquisitions turn sour when cultures collide
With many agency groups growing by acquisition rather than organically, what is the best way of making sure they succeed?
Dec 2, 2013
Branded content: That’s entertainment
Branded content is diversifying, driven by the realisation that consumers are willing to interact in return for a worthwhile experience.
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