Marcus Sigurdsson

Mobile health: Technology is not the issue, behaviour is
Mar 3, 2016
Marcus Sigurdsson

Mobile health: Technology is not the issue, ...

Writing following the Mobile World Congress, Marcus Sigurdsson of McCann Health reports that when it comes to mobile-driven health apps and services, the technology is ready. But driving actual behaviour change remains a hurdle, which means health communicators have an important role to play.

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