Marielle Descalsota
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‘Credibility has never been more important’: ...
In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.
Mixue scaled faster than McDonald's. What must it ...
BRAND HEALTH CHECK: The frugal milk-tea upstart is now the world’s largest F&B chain by store count. The next test is whether it can build real emotional equity without losing its edge.
VCCP acquires GOVT and merges Singapore operations ...
The combined agency will serve clients including OCBC Bank, Cathay Pacific, Canon and Singapore government bodies.
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Creating at scale: Canva's CMO on why mastering ...
The CMO's MO: As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an indispensable resource.
Asia's values are defining global brand building, ...
Asian brands are no longer chasing generic global gloss, according to the Eastfluence report. Asia CSO Emmanuel Sabbagh makes the case for marketers to embrace big emotions, intentional limits, and social codes as competitive advantages for Asia, not creative constraints.
The 2025 Wrap: How have creative formats and ...
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
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