Max Lenderman

Why web 3 is experiential marketing’s biggest frenemy
Nov 23, 2021
Max Lenderman

Why web 3 is experiential marketing’s biggest frenemy

Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.

Hey, Advertising Week: Where's the experience?
Sep 24, 2015
Max Lenderman

Hey, Advertising Week: Where's the experience?

School's co-founder looks forward to a new focus on purpose at next week's show, but experiential marketing seems in short supply.

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