Nasser Oudjidane

How marketers can navigate the hidden costs of ad platform automation
Mar 25, 2025
Nasser Oudjidane

How marketers can navigate the hidden costs of ad ...

Nasser Oudjidane, CEO and Co-founder of Tapper, explores the hidden costs of ad platform automation and shares actionable strategies to tackle budget waste and performance volatility.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

2 Mars to switch $1.7 billion media account out of WPP

Cannes Lions 2025: APAC winners

3 Cannes Lions 2025 APAC winners: The region nets 118 awards

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Cannes Lions 2025: See all of the Grand Prix winning work this year

6 Cannes Lions 2025: See all of the Grand Prix winning work this year

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

7 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

WPP never seized control of its destiny under Mark Read’s leadership

9 WPP never seized control of its destiny under Mark Read’s leadership

Did the strategic planner just kill the advertising agency?

10 Did the strategic planner just kill the advertising agency?