Paul Bainsfair

UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero
Jun 16, 2023
Paul Bainsfair

UK ad chiefs warn: ‘Advertised emissions’ won't ...

The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.

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