Paul Greenwood

Inauthentic influencers: is honesty the best policy?
May 9, 2022
Paul Greenwood

Inauthentic influencers: is honesty the best policy?

Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.

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