Philip Chan

Nov 29, 2012

Five things marketers can do to make the most of ...

With Christmas and New Year looming, Philip Chan, general manager at Google Hong Kong, shares some useful tips to help marketers reap business opportunities from the year-end peak shopping frenzy.

Oct 18, 2012

Five things you need to know about marketing in a ...

Philip Chan, general manager of Google Hong Kong, shares insights about how marketers can benefit from understanding cross-platform behaviour.

Aug 30, 2012

Five things you can do to achieve measurable ...

Philip Chan, general manager of Google Hong Kong, shares advice on effective advertising with measurable results in challenging economic times.