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All about the experience: Hilton's Mark Liversidge
THE FACE BEHIND THE BRAND: Hilton Worldwide’s new APAC chief marketer Mark Liversidge aims to make the hospitality group’s name synonymous with travel.
Supplements: Health-conscious Asians drive sector
SECTOR STUDY: Greater awareness of the need for preventative health measures, the effects of pollution and aging populations are increasing demand for vitamins and supplements.
Is green a selling point for Indonesia’s auto market?
INDONESIA - Curtailed fuel subsidies and new tax and finance reforms could be an opportunity to grow the country’s taste for low-cost green cars. But other population factors come into play, and marketers of other products could learn something from the auto market.
CASE STUDY: How P&G and the Red Cross turned ...
To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.
Creative agencies vie for Indomie and Pop Mie noodles
JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.
Study quantifies ROI of online brand storytelling
ASIA-PACIFIC - Research by Waggener Edstrom with 2,200 consumers in Asia-Pacific details the relationship between brand activity online and consumer behaviours such as brand advocacy, spending, and engagement.
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