Google's US$550 million investment in JD.com could signify a huge shift in what consumers have come to know about what 'search' or 'ecommerce' is, discusses Forward3D's Brosgill.
Adaptation may be key to BAT's globalisation push.
The ingredients for brand engagement are there, but take some extra effort says Forward3D's Richard Brosgill.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins