Robert Sawatzky
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Why Gut’s Singapore office means so much to the ...
The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult' creative culture.
The value of language in an AI-generated marketing ...
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
Dept taps spatial tech to grow client base in ...
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
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Grey changes Asia Pacific leadership, appoints ...
After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.
How Dentsu and Nestlé cut digital ad emissions by ...
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
How JBL's brief to prove sound superiority brought ...
‘We didn’t know if this was possible’: By spurning the easy campaign route, the Singapore-based BLKJ Havas team chose to pioneer gaming accessibility for a new audience and brand alike with JBL Quantum Guide Play.
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