Robin Langford

23 hours ago

DOJ to recommend Google sell off its Chrome ...

The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.

Oct 30, 2024

Controversial new Meta tool optimises campaign ...

The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.

Oct 21, 2024

IPG unites agencies and clients under all-in-one ...

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

Oct 13, 2024

Top 10 brands a decade on: How Disney and Samsung ...

The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?

Sep 11, 2024

‘Apple Intelligence’: Three things marketers need ...

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.

Aug 15, 2024

TikTok ‘most under reported major channel on Google ...

Social platform’s impression-based success is going under the radar on the most popular analytics platform, leading to missed opportunities for marketers, a new study claims.