A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech sector as AI giants consolidate power and reach.
Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.
The ad agency giant will get early access to Google’s latest video and image generation models, claiming to cut content production times by up to 70% while doubling asset utilisation rates.