Robin Langford

Mar 26, 2025

Stagwell to increase adspend on news media by 22%

The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.

Mar 11, 2025

Unilever CEO: 'Spend on social will jump from 30% ...

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

Mar 10, 2025

WPP and Bain mull sale of Kantar Worldpanel data ...

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.

Jan 31, 2025

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Dec 16, 2024

‘This is not a merger of equals’: 6 marketing ...

With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?

Dec 2, 2024

Ipsos confirms Kantar Media takeover talks

The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.