Robin Langford
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Are search engines evolving into personal assistants?
Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.
Stagwell to increase adspend on news media by 22%
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
Unilever CEO: 'Spend on social will jump from 30% ...
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
WPP and Bain mull sale of Kantar Worldpanel data ...
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
AI’s ‘Sputnik moment’: What DeepSeek could mean for ...
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
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‘This is not a merger of equals’: 6 marketing ...
With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?
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