Sharon Soh
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Oct 15, 2024
The Gen AI search surge: What marketers need to know
As generative AI-powered search gains momentum, Sharon Soh of UM APAC delves into how marketers can stay ahead by seizing opportunities while mitigating risks.
Jul 26, 2024
The evolving OTT landscape in APAC
With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.
May 15, 2023
How Asia Pacific has become a Web3 hotbed
With Southeast Asia adopting blockchain wallets in higher numbers and markets like Korea leading web3 gaming, brands need to embrace decentralisation and communities built around digital experiences.
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